Indoor Playground Opportunities and Trends to Maximize Your Profit

The indoor playground market is rapidly growing, which is a tremendous business opportunity that can be capitalized. However, it is a little tricky to establish and run, because the initial investment is high, and you need to be smart with your money.

Indoor playgrounds are not cheap on the pocket. The equipment alone costs thousands of dollars. Consequently, as an investor, you always have a rational fear of losing your money. The first and foremost question is whether indoor playgrounds are a lucrative financial opportunity, and do they really make money?

‍Targeting Your Customer Base

Indoor games are usually for kids ages 4-15 years; however, some games can be played by everyone. For a new indoor playground business to function, you must know what customer base you are targeting.

‍Giving a real Experience

Take the example of GOkidz!, where they have created a cosmic world with gamification. Kids become a superhero, they earn points, collect new level and fight with villain. This storytelling helps to keep the user’s attention, builds the imagination, and create a new loyal consumer. When you’re giving a real experience, then you build dominance over a competitive company. Without a real experience you have an Indoor playground with good equipment, but in the long run, even the best device is boring. Storytelling with a system like gamification, enables you to longevity of your attractions and creates a brand history that helps to show brand value and stand out from the rest.

‍Availing Festivals and Holidays Opportunities

Summer holidays and other festivities are a great chance where promotional schemes and discounts on services can attract parents to take their children out for some entertainment. You can also provide some space to organize birthdays, celebrations, and other theme parties where people can enjoy themselves and have fun. It will generate more revenue for your indoor playground.

‍Staff Grooming

Trained staff can be the biggest strength of your indoor playground’s success. You must understand that you are in a service industry where the staff is an asset. Friendly and helpful playground staff will give a sense of security to the parents.

‍Safety First

You must provide a safe and secure environment, ensuring sterilization, and guarantee the wellbeing of kids.

The income and profitability of an indoor playground can fluctuate. What your playground is made of in a year depends on several factors, such as:

• The audience you are targeting
• The kind of entertainment your indoor playground provides
• Location of your playground park
• Facilities at your playground
• The ticket price and hourly rate

Indoor playgrounds are a highly profitable business; however, they incur huge running costs and fixed overheads.

‍How to Make More Money?

Ticket sales are important, but if you want maximize benefits, you should look for other sales opportunities like:

1. Building loyalty – the more often customers return, the more you can earn. Returning visitors are just as important as new. Systems such as gamification will help you attract returning customers visits.
2. Special events – thematic workshops, birthday parties – there is many possibilities to create something new for your clients. Your only limit is your imagination
3. Merchandising – t-shirts, mugs, even stuffed animals if you have brand hero. That’s the simple way to maximize profits
4. Storytelling & marketing – good history, makes good money.

‍Food Courtyard and Profit

In addition to it, the food courtyards and eateries in the courtyard help generate higher profits for indoor playgrounds. In fact, they are known to be financially profitable since the food area is built just once and is rented to established eateries. The eateries are supposed to give you monthly rent. Therefore, the income generated through the food courtyard is the highest and most profitable.

‍Conclusion

A safe and friendly environment always brings back a customer. In the world of cut-throat competition where new businesses are emerging daily, maintaining customers is tough. To hold on the market is all about innovation, which includes introducing new games and services. Promotional schemes and attractive events organized at your indoor playground will attract kids more often.

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Aleksandra Pałczyńska
Customer Success Manager
Jumpilot